Answering The Most Common Salesforce Questions

Brett Colbert
3 min readAug 9, 2023

When I was IT CTO at Salesforce for many years, there were 3 main reasons that many customers were challenged in terms of maximizing their Salesforce ROI. Now, at Publicis Sapient, I hear exactly the same three challenges from our Salesforce customers:

  1. Salesforce Org — what is the current condition of my Salesforce org(s)? Good, bad, terrible? what needs to be addressed and how? how much tech debt do I have? what issues are critical?
  2. Salesforce DevOps — what should my Salesforce DevOps process be, including CI/CD? what are…

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Brett Colbert

Brett Colbert is Global SVP of Salesforce Engineering at Publicis Sapient. Previously, IT CTO at Salesforce. Previously NetApp, Cisco, McAfee, Disney & Intuit.