Data is a Lifestyle

I talk to a lot of customers in my role as IT CTO at Salesforce. Data always comes up in discussions with CIOs and CTOs. Actually, I can’t think of any recent conversation when data did not come up as a topic.

Here are some thoughts on data that I typically share/discuss with customers:

1. Data is Lifestyle — Data is NOT a project that has a beginning and end date. Data never ends. Sure you can frame up your efforts and activities as distinct projects but the focus on data never ends. Companies that accept the fact that data is an effort that requires investment every…