Financial Services and the Impact of Cryptocurrencies

Brett Colbert
14 min readJan 16, 2021

A heck of a lot of big changes are happening in the Financial Services space. We are seeing changes that are fundamental — changes we have not seen in decades.

Many of those changes are due to progress and adoption in the crypto, blockchain and digital currencies space. I’m going to highlight some of these changes and how established FINS companies will need to adapt and evolve or they will become irrelevant.

2020 was the year of crypto legitimacy.

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Brett Colbert

Brett Colbert is Global SVP of Salesforce Engineering at Publicis Sapient. Previously, IT CTO at Salesforce. Previously NetApp, Cisco, McAfee, Disney & Intuit.