Illuminate — Business Model Exploration

One of our world-class Salesforce Enterprise Architects, Jonathan Laudicina (https://www.linkedin.com/in/jonathan-laudicina/ ) has done amazing work on Business Model Exploration. I want to highlight some of his work and I think you’ll find it useful.

As a reminder, Illuminate is the Enterprise Architecture Methodology that we use inside Salesforce as well as with our customers. The overall Illuminate methodology is depicted below.

--

--

--

Brett Colbert is IT CTO & VP of Enterprise Architecture at Salesforce. Previously at NetApp, Cisco, McAfee, Intuit. All articles are solely my opinion. DYOR.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Thinktiv welcomes veteran technology investment banker John Roediger as a Managing Partner.

Pods & Recs: No. 163

Marvin’s Best Weekly Reads June 27th, 2021

Future of Professional Accountants

Are You Hitting the Stores for Black Friday This Year?

New SPAR store opens in South Queensferry in Edinburgh

Chargebacks: Everything You Ever Wanted to Know

Three reasons Uber should never have invested in self-driving technology.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Brett Colbert

Brett Colbert

Brett Colbert is IT CTO & VP of Enterprise Architecture at Salesforce. Previously at NetApp, Cisco, McAfee, Intuit. All articles are solely my opinion. DYOR.

More from Medium

Your Guide to Native Apps on AppExchange

Marketing Cloud — End to End Triggered Email Overview

Change Data Capture Salesforce

Why SALESFORCE ????