Illuminate — Business Model Exploration

One of our world-class Salesforce Enterprise Architects, Jonathan Laudicina (https://www.linkedin.com/in/jonathan-laudicina/ ) has done amazing work on Business Model Exploration. I want to highlight some of his work and I think you’ll find it useful.

As a reminder, Illuminate is the Enterprise Architecture Methodology that we use inside Salesforce as well as with our customers. The overall Illuminate methodology is depicted below.