Recessions are a Great Time for Business Optimization

Yeah, I know. It’s counter-intuitive.

Here’s the common thinking- “times are tough so cut IT”.

It might be hard to believe but it’s during the downturns and slowdowns that you want to double-down on improving your IT systems.


  1. When things are great (like the last 10 yrs) and companies are…



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Brett Colbert

Brett Colbert

Brett Colbert is IT CTO at Salesforce. Previously at NetApp, Cisco, McAfee, Disney and Intuit. All articles are solely my opinion. DYOR.